Touchwood began with a table I needed for myself: something I could work at in the living room without making the room feel like an office. I looked everywhere, from IKEA to more expensive furniture stores, but found nothing that met my design requirements within a reasonable budget—or, honestly, even an unreasonable one.
So I found an efficient way to create it myself. I defined the shape and dimensions. I even copied the corner radius from an iPhone, assuming Apple had already spent enough time figuring out the right proportion. Then I found woodworkers to make the wooden top, sourced the legs from another company, and assembled the table.
I cared about how a future customer would receive it, too. I searched specifically for Torx screws so I could include the matching key and the customer would not need their own screwdriver to assemble the table.
The result was exactly what I had been unable to find on the market. Comments on Facebook made me think there might be a business in it, so I developed the Touchwood brand and started marketing the table. After three months, I had received no orders.
I eventually sold the original table at exactly the price I had planned. It was Touchwood’s first and only sale, and I hope its owner is still enjoying it.
